publishing house casestudy

Publishing house case study

I have decided to research the publishing house of ipcmedia this is because when I went on there website I found out that they publish some of the magazines that I am interested in and the ones that I read. I have also discovered that they have diverse print and digital portfolio which offers something for everyone, with a focus on three main audiences which are men, mass market women and upmarket women. This is very good because they target everybody so there really is not a chance of them failing and worried that that they are not giving everybody what they want. Ipcmedia publish the most known magazine titles this includes for men. Nuts and loaded which is mens entertainment magazine they also publish sport magazines such as , horse and hound, rugby world, Decanter, mini world, race car, world soccer, motor caravan, motor boats, cycling and cycling sport. They also offer music magazines such as NME. The magazine names that they publish for mass market women Consists of fashion magazines such as Look and Now. Also gossip celeb magazines such as Chat, women, womens own, prediction, pick me up, Hair and Fate. They also publish TV entertainment brands such as what’s on TV, TV brands, TV and satellite week, Soap life, TV easy. For the upmarket women they produce fashion magazines such as Marie Claire, in style. But mostly home magazines for this type of market such as women and home, essentials, ideal home, house to home, livingetc. The reason why ipc target different is because they want to be recognised to all member of the public. Also by them trying to reach everybody they are building a good name for themselves because they are not trying to be bias to one specific audience for example just music. I do not think that the company has any other interests but to publish magazines.